The approaching deprecation of third-party cookies is drastically altering the space of digital advertising . Marketers are increasingly seeking novel solutions to assess user behavior without relying on these established methods. Techniques like first-party data collection and leveraging aggrega

Banner ads represent a staple element of online advertising. These rectangular images, typically displayed at the top of web pages, try to grab user interest. Catchy messaging and vibrant designs are essential for banner ads' short-lived nature. Their effectiveness can be measured through convers